Spend Life Wisely | First United Bank CEO Greg Massey | Podcast

In a world where leadership is often measured by bottom-line results, Greg Massey, CEO of First United Bank, offers a refreshing perspective—one rooted in faith, integrity, and people-centered growth. In a recent conversation on Whole Hearted Leadership podcast, Greg shared his journey of leading a company from just a few dozen employees in the 1990s to a multi-billion-dollar organization today. His story is one of resilience, purpose, and unwavering commitment to a greater mission.
Faith-Driven Leadership
For Greg, leadership isn’t just about financial success; it’s about stewarding a vision with integrity. He believes that faith should not be confined to personal life but should be the guiding principle in business. By embedding Christian values into the corporate culture, he has created an organization that prioritizes service, integrity, and excellence.
Scaling with Purpose
One of the biggest challenges leaders face is scaling their organization without losing sight of their mission. Greg emphasized the importance of staying anchored in core values, even as a company grows. He credits First United’s success to hiring the right people, fostering a purpose-driven culture, and maintaining a long-term perspective.
Building a Strong Culture
Beyond strategy and execution, Greg believes that people are the heartbeat of any organization. Creating an environment where employees feel valued, heard, and empowered is crucial to long-term success. At First United Bank, this means investing in leadership development, open communication, and a shared sense of purpose.
Lessons in Resilience
No leadership journey is without obstacles. Greg shared moments of struggle and how he leaned on faith and wise counsel to navigate challenges. He reminds leaders that resilience isn’t about avoiding setbacks—it’s about how you respond, learn, and continue to move forward with clarity and conviction.
The Wholehearted Approach
Greg’s leadership embodies what it means to lead wholeheartedly—integrating faith, business, and people into a cohesive vision. His story serves as an inspiration for leaders looking to build organizations that are not only financially successful but also deeply rooted in purpose and impact.
Final Thoughts
Leadership isn’t just about reaching goals; it’s about how you get there and who you bring along on the journey. Greg Massey’s approach challenges us to rethink success and embrace a leadership style that is both strategic and soul-centered.